Clik here to view.
Top Five Retail Email Marketing Tactics
At Lyris, we signed up for 75 retail email marketing programs to track the latest trends and tactics used by leading retailers across the United States. The preliminary results are in … and the...
View ArticleClik here to view.
Retail Focus: Engagement Metrics Matter
In our webinar on Riding the Ecommerce Wave, we shared some key tactics and research plus some practical tactics and strategies to improve ROI on campaigns. Some of these include: embedding social...
View ArticleClik here to view.
Retail Email Marketing Success: Best Practices for eCommerce Marketers
We at Lyris are very excited to join thousands of industry leaders this week to showcase our digital marketing expertise at the eCommerce Expo, London’s number one event dedicated to all aspects of...
View ArticleClik here to view.
Making the Case for Behavioral Targeting
Behavioral targeting is when you use past customer behavior to create audience segments with similar attributes in order to send highly relevant and engaging messaging. Behavioral data is considered to...
View ArticleClik here to view.
Email Inspiration: Firebox – These Emails Have Personality!
There are three reasons why I always open Firebox emails: The copy is packed with personality and humour. Each email has a theme and looks completely different, but is still recognisable. The products...
View ArticleClik here to view.
Why Data-driven Digital Marketing is the Way to Win in Ecommerce
Whether you are a traditional retailer or a brand manufacturer just beginning to sell online, growing sales through ecommerce must be a top initiative in 2013. This is a generalization I am willing to...
View ArticleClik here to view.
Two Common Email List Maintenance Scenarios – and How to Address Them
In my previous blog, I talked about the importance of continually maintaining your email list in order to establish a strong sender reputation, improve relationships with ISPs, and most importantly,...
View ArticleClik here to view.
[Infographic] Mind the Digital Marketing Gap: The Economist Intelligence Unit...
For the retail industry in particular, colossal revenue opportunities are at stake when it comes to digital marketing practices. This is the one industry where revenue can be directly tied back to...
View Article
